Sadler's have strengthened their brand by separating the 3 new keg products as stand alone Keg offers, making sure that the cask range is clearly visible as cask. The keg products are also available in 330ml cans. They have a full calendar of monthly specials that focus on new and exciting styles. The focus for 2017 will be to push ahead with both ranges and to seek to acquire some more strategic Sadler's venues locally.