Stourbridge & Halesowen

Campaign for Real Ale

Sadler's

Monday 11 September 2017

barrels a week. Sadlers Halewood Wines & Spirits, makers of Crabbie's and Lambrini, has taken a majority stake in Sadler's Brewing Company in Lye, the Black Country brewery behind Peaky Blinder IPA. Sadler's, which is now operated by 5th generation brewer, Chris Sadler, will now have access to Halewood's global infrastructure as well as gaining new routes to market. The deal will enable the brewery to further capitalise on the growing craft beer industry and they will also receive marketing support from Halewood, but will continue to operate separately. Chris Sadler, the managing director of Sadler's, has said that "Halewood's investment gives us the opportunity not only to continue providing hand-crafted beers with a strong provenance locally, but also to expand our reach throughout the rest of the UK and internationally". Stewart Hainsworth of Halewood has said that "Sadler's has a fantastic family heritage and Chris has continued the passion for creating characterful beers with a point of difference. The current Sadler's generation is talented and visionary while upholding the original family ethos and with Halewood's focus on craft, we're looking forward to supporting their business. The Peaky Blinder brand holds huge potential for the off-trade, which is very focused on listing more craft beers. It is a natural fit with our portfolio alongside our investment in the Cumbria-based Hawkshead brewery and the Tsingtao distribution business". Halewood is the UK's largest independent alcoholic drinks manufacturer and distributor, and is still family owned. Its product range includes wines, spirits, beers, ciders and bottled water, including Lambrini, Whitley Gin and Vodka, Marylebone Gin, Bajan Rum 66, The Pogues Irish Whiskey and Red Square Vodka, and of course Crabbies Ginger Wine.